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Commercializing Technology - Starting The Business

“You either make it or sell it.”

Those are the key first players in a new business according to Michael Ferro, Jr., Chairman and CEO, Click Commerce, Inc. at the Forum - Commercializing Technology To Drive New Business Formation: The Experience of Entrepreneurs.

A great insight, one relevant not only to entrepreneurs but any business developing a new category, product or business.

Sales ensures a direct connection to the market you are trying to tap. Immediate feedback. Deals done.

The Builder ensures a product gets made and delivered with vision & insight.

For a new entrepreneurial company this provides the foundation for building. In my own experience, this provides the foundation for larger organizations to ‘go entrepreneurial,’ driving quicker decisions. Cheaper development. Cleaner concepts.

Lots of great information was shared. I’ll put more up as time allows.

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