Comments for FROG BLOG http://jsmiconsulting.com/blog Creative Power Of Strategic Marketing Wed, 07 Jan 2009 02:42:57 +0000 Comment on Strategic Shifts Can Be Icky by LaVonn Schlegel http://jsmiconsulting.com/blog/2007/04/21/strategic-shifts-can-be-icky/#comment-651 Sat, 21 Apr 2007 14:45:37 +0000 http://jsmiconsulting.com/blog/2007/04/21/strategic-shifts-can-be-icky/#comment-651 So icky...and yet so true! So icky…and yet so true!

]]> Comment on Branding SNAFU’s by LaVonn Schlegel http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-586 Tue, 03 Apr 2007 21:57:12 +0000 http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-586 Interesting...This story has been taught and repeated as far back as my MBA days as a story of mis-managed marketing! That will teach me to listen to my professors! Oh well, at least I have the "Woody" story to replace it. Thanks for setting the record straight! Interesting…This story has been taught and repeated as far back as my MBA days as a story of mis-managed marketing! That will teach me to listen to my professors! Oh well, at least I have the “Woody” story to replace it.

Thanks for setting the record straight!

]]> Comment on Branding SNAFU’s by Geoffrey James http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-575 Tue, 03 Apr 2007 14:20:18 +0000 http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-575 Actually the "NOVA" example is a myth, although a much repeated one. See: http://www.snopes.com/business/misxlate/nova.asp A car branding mistake that's for real is the Ford "Probe". I realize that they were going for an "outer space" spin, but what they got was a "proctologist's office" spin. And then they kept the product brand around for years, pretending that it was stupid. No wonder Ford is having trouble. Thanks for the kind words. Actually the “NOVA” example is a myth, although a much repeated one. See:

http://www.snopes.com/business/misxlate/nova.asp

A car branding mistake that’s for real is the Ford “Probe”. I realize that they were going for an “outer space” spin, but what they got was a “proctologist’s office” spin. And then they kept the product brand around for years, pretending that it was stupid. No wonder Ford is having trouble.

Thanks for the kind words.

]]> Comment on Branding SNAFU’s by Fred Schlegel http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-571 Tue, 03 Apr 2007 12:41:00 +0000 http://jsmiconsulting.com/blog/2007/04/02/real-life-lessons/#comment-571 It's always surprising to realize that many sales and marketing departments speak different languages and seem to have different objectives. The funniest results keep us laughing through our tears. It’s always surprising to realize that many sales and marketing departments speak different languages and seem to have different objectives. The funniest results keep us laughing through our tears.

]]> Comment on Warning! Conventional Wisdom Ahead by Fred http://jsmiconsulting.com/blog/2006/09/21/warning-conventional-wisdom-ahead/#comment-2 Mon, 25 Sep 2006 03:24:36 +0000 http://jsmiconsulting.com/blog/2006/09/21/warning-conventional-wisdom-ahead/#comment-2 My favorite 'hold on now' happened during the empowerment craze in the mid 80's. A large meeting was called to announce how we were all empowered and how that would help the organization. When asked to define empowered the VP answered "You're empowered to come and ask me if we should do what you want to do." That got results. My favorite ‘hold on now’ happened during the empowerment craze in the mid 80’s. A large meeting was called to announce how we were all empowered and how that would help the organization. When asked to define empowered the VP answered “You’re empowered to come and ask me if we should do what you want to do.”

That got results.

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